Top 10 Tips for Branding Success

The strongest, most successful brands have a consistent message that encapsulates what the brand stands for, its promise and the expected customer experience. Your brand message should ‘show and tell’ your customers who you are through your brand story, and what defines your company—what you stand for and why you’re different, as well as what…

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Pentagram Logo Inspiration

Where does a Logo Designer get inspiration? (apart from his client)….. answer; this book! 400 logos designed by leading design practice Pentagram. If I achieve even half of what this agency has done I’d be happy.   Some advice on creating a brand… Creating a brand can be a very tricky thing to accomplish. Ultimately…

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Packaging Design Tips

Research the Competition You’re going into a noisy marketplace, the competition is strong, the consumer has little time and you might get only one chance. Research your competition, create a competition axis and try and create a niche for yourself. Before you design, understand how you can beat the competition, highlight your story and stand…

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Logo Design for Business Start-ups

An effective logo and brand design for a startup business is vital to it’s success. This doesn’t mean that it needs to have cost the earth! But a well crafted, concept driven logo that reflects the business’s core values, key messages, it’s target market and it’s services means that the logo and it’s supporting branding…

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Northern Ireland Packaging

It’s a mistake that many start-ups make – focusing so closely on the product that they overlook the packaging. However, as many small firms have discovered, the right packaging can be crucial to getting products safely onto retailers’ shelves and into customers’ homes. When it comes to planning your packaging, it is worth spending time…

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