Starting a business in Northern Ireland – Here’s our Branding Tips! We’ve helped lots of startup companies in Northern Ireland, in ever conceivable industry. There are many things to consider when setting up a company – and one of the most important elements is your brand. It’s fair to say that there are a lot…
The strongest, most successful brands have a consistent message that encapsulates what the brand stands for, its promise and the expected customer experience. Your brand message should ‘show and tell’ your customers who you are through your brand story, and what defines your company—what you stand for and why you’re different, as well as what…
Branding is not just about big business. Regardless of whether you have a specific brand strategy in place or not, if you are operating in business then you have a brand – good or bad, weak or strong.
What is a good logo? An effective logo design is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design: A logo must be simple. A simple logo allows…
Where does a Logo Designer get inspiration? (apart from his client)….. answer; this book! 400 logos designed by leading design practice Pentagram. If I achieve even half of what this agency has done I’d be happy. Some advice on creating a brand… Creating a brand can be a very tricky thing to accomplish. Ultimately…
Research the Competition You’re going into a noisy marketplace, the competition is strong, the consumer has little time and you might get only one chance. Research your competition, create a competition axis and try and create a niche for yourself. Before you design, understand how you can beat the competition, highlight your story and…
An effective logo and brand design for a startup business is vital to it’s success. This doesn’t mean that it needs to have cost the earth! But a well crafted, concept driven logo that reflects the business’s core values, key messages, it’s target market and it’s services means that the logo and it’s supporting branding…
It’s a mistake that many start-ups make – focusing so closely on the product that they overlook the packaging. However, as many small firms have discovered, the right packaging can be crucial to getting products safely onto retailers’ shelves and into customers’ homes. When it comes to planning your packaging, it is worth spending time…
Why Logo Design is important to local business in Northern Ireland When running a business it can feel that things like your company logo are a low priority. However, it is actually really important for businesses to think carefully about their logo; an effective design will help your business to make more of those all-important…